The Kickoff of a New Brand
They got your back, front, and sides.
Building creative content isn't even half the battle.
At 18 feet or 18 inches...
It's very satisfying to see someone using one of my original yoga mat designs.
Social Media
The Kickoff of a New Brand
They got your back, front, and sides. If it's a towel-able event in a person or dog's life then the folks at YogaRat want to make a towel for it. Part of my challenge was to devise a packaging solution that would accommodate their ever-widenning product line, and at the same time convey, "A Whole New Ratitude". Bright, clean, readable. I imagined them as little promotional soldiers sent out into the marketplace, small billboards dropped into the cluttered bins of discount store racks. Young, adult, mostly female customers combing the isles, "Over here, over here, pick me up! I'm the towel you've always wanted!" Circles are friendly, and by printing one color (white) on clear film this approach was adaptable enough to fit many more towels.
Building creative content isn't even half the battle.Managing it, and deploying it across all touch points is the biggest challenge. Companies quickly find this out as they grow and change.This is a page I developed for one of many websites. The budget was tight and time even tighter. Working at ground-level at YogaRat afforded me the opportunity to plan out and create creative assets which would be useful across the full range of the company's promotional needs, from the dynamic aspects of online to real, environmental concerns of in-store packaging and displays.
At 18 feet or 18 inches... Packaging communicates volumes and quickly. Awareness of this keeps my job interesting. On many levels.
It's very satisfying to see someone using one of my original yoga mat designs.
Social Media
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